Title: Mindless Eating: Why We Eat More Than We Should
Author: Brian Wansink, Ph.D.
"The average Person makes well over 200 decisions about food every day. Breakfast or no breakfast? Pop-Tart or bagel? Part of it or all of it? Kitchen or car?" So says the author, a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. "Yet out of these 200-plus food decisions, most we cannot really explain."
"Traditional diet books focus on what dietitians and health practitioners know. This book focuses on what psychologists and marketeers know." As such, it's not a book about "dietary extremism." Rather, it's about "reengineering" your food environment so that it doesn't work against you - 200-plus times a day - without you even knowing it.
From the jacket sleeve: "Using ingenious, fun, and sometimes downright fiendishly clever experiments like the 'bottomless soup bowl,' Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits." Yes he does. And at the end of each chapter, he provides us with Reengineering Strategies to implement what we now know:
- Reengineering Strategy #1: Think 20% - More or Less - For regular meals, dish out 20% less than you think you might want; for fruits and vegetables, think 20% more.
- Reengineering Strategy #2: See All You Eat - See it before you eat it (when people "pre-plate" their food, they eat 14% less than when they take smaller amounts and go back for seconds or thirds); see it while you eat it (think popcorn and candy at the movie theatre).
- Reengineering Strategy #3: Be Your Own Tablescaper - Mini-size your boxes and bowls (the bigger the package you pour from, the more you eat: 20% to 30% more for most people, so repackage your jumbo boxes into smaller Ziploc bags or Tupperware containers); become an illusionist (six ounces of goulash on an 8-inch plate is a nice-size serving, but six ounces on a 12-inch plate looks like a tiny appetizer).
- Reengineering Strategy #4: Make Overeating a Hassle - Don't bring serving dishes to the table; de-convenience tempting foods (by putting them in the back of the fridge or cupboard); snack only on a plate (making it less convenient to serve, eat, and clean up after an impulse snack).
- Reengineering Strategy #5: Create Distraction-Free Eating Scripts - Re script your diet danger zones (eg: chew a stick of gum after work rather than heading for the fridge); serve yourself before you snack (avoid eating out of the box, bag, or serving bowl).
- Reengineering Strategy #6: Create Expectations That Make You a Better Cook - Fix the atmosphere when you fix the food (spend the last 15 minutes of prep time on "soft" and "nice" - soft lights, soft music, soft color, nice plates, nice tablecloth, nice glasses); enhance your description of "what's for dinner?" (add words like succulent, homemade, traditional, Cajun, and they'll like your food a whole lot more - and snack a whole lot less).
- Reengineering Strategy #7: Make Comfort Foods More Comforting - Don't deprive yourself (just eat them in smaller amounts); rewire your comfort foods (from 'death by chocolate' sundaes to a smaller bowl of ice cream with fresh strawberries).
- Reengineering Strategy #8: Crown yourself as the Official Gatekeeper - Don't use food to reward or punish; use the half-plate rule (half of your plate for proteins and starches; half of your plate for fruit and veggies); make serving sizes official (repackage single-servings in Baggies or Saran Wrap).
- Reengineering Strategy #9: Portion-Size Me - Beware of the health halo (the better the food, the worse the extras: think Subway - some of their 'naked' sandwiches may be healthy, but not when you add the cheese and dressings, etc.); Beware of super-sizing (think McDonald's).
Wansink recommends you go through this list and pick three changes to focus on - no more; no less. More than three and it'll feel like a diet. Do that for 28 days and you'll be well on your way to making smarter eating mindless.
I recommend you pick up a copy of Mindless Eating.
Labels: Book Reviews, Feature Articles
