Monday, January 14, 2008

1qtr2008 - Not Just Talk! Newsletter

Table of Contents - 1qtr2008 - Not Just Talk! Newsletter
  • Book Review: You, Inc.
  • Ask the Coach: Working with a Terrible Boss
  • Notable Quotables: Great Things I Didn't Say (First)
  • What's News at GottaGettaCoach!?
  • GottaGettaBlog! Highlights

You, Inc. – Book Review

Title: You, Inc. – The Art of Selling Yourself
Authors: Harry Beckwith and Christine Clifford Beckwith
ISBN-13: 9780446578219

I was very eager to read this, the latest book by marketing guru Harry Beckwith. After all, his “Selling the Invisible” was an indispensable resource for me as I starting building my business way back when. So when I found it while browsing in an airport bookstore one evening, I immediately grabbed it and headed toward the checkout counter.

So while I found much of its content to be quite excellent (more on that in a moment) I didn’t really care for how it was written. It felt like two separate books, actually – one written by Harry and one written by Christine – that somehow got randomly shuffled together into one. Don’t get me wrong; they each shared some wonderful stories, vignettes and lessons learned. But it felt quite disjointed to not know whose lessons learned I was reading about at any point in time – especially in the first few sections of the book. I don’t know why it was so distracting to me, but it really was.

Okay, that said, on to some of nuggets about the art of selling yourself that I highlighted while reading:
  1. The first thing to sell is ... yourself.
  2. The future belongs to the Communicators.
  3. Ambiguity is expensive.
  4. To improve your writing, read what you write aloud and revise before sending or submitting.
  5. “A poor teacher describes; a good teacher explains; an excellent teacher demonstrates; a great teacher inspires.”
  6. How to give an excellent thirty-minute speech: Speak for twenty-two minutes.
  7. Life is not what you make it. It is how you take it.
  8. How many thank-you notes did you send last year? This year, send twice that many.
  9. Follow up within a day.
  10. The greatest gift you can offer is your time.
  11. The greatest compliment you can pay is: “I understand something deep in your heart.”
  12. Give your all.
  13. Keep learning.
  14. Always do right.
  15. Be vivid.
  16. Don’t just be brief; be briefer.

Good stuff to be sure. But I really wanted to like this book more than I did. Amidst some truly helpful tips and tricks, I found it bloated with more than its share of platitudes and filler. I mean were two chapters really necessary for tips on attire, when one advised us to “buy one great suit,” and another was needed to simply add “and one pair of great shoes”?!

You, Inc. is billed as “The Definitive Guide to Career and Personal Success.” And maybe it is. Thirty reviewers on Amazon.com thought enough about it to give an average rating of 4½ stars (out of 5) – and more than half of them gave it a full 5-out-of-5 star rating!

I don’t know about that, though. I mean I did learn some things – and if you read it you will too. But, on balance, the Harry Beckwith book I’m far more comfortable recommending is his Selling the Invisible.

Surely I could go on about You, Inc., but I want to honor that last nugget I learned from it!

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Working with a Terrible Boss – Ask the Coach

Question: Barry, I saw you were quoted in a Wall Street Journal article about working with a lousy boss. I liked your advice. But my boss isn’t just ‘unreceptive’, he’s downright unbearable! Any additional suggestions for working with a truly terrible boss?

Answer: Not that it’s a panacea, but I think that developing your abilities to engage in meaningful and relevant conversations with your boss will go long way toward improving relations – a key to making him/her a less-difficult boss for you. So let’s go to the interview’s cutting room floor and take a closer look at how to improve your ability to M-E-E-T with your boss:

Acronym: M-E-E-T

M – Match – Match the ‘style’ of your request to the preferences of the boss (time of day, day of week, by phone, in person, via email, etc.) Don’t just send an email and wait. And don’t just burst into his/her office demanding a one-on-one. You may not think so, but when and how you ask for a meeting can make a world of difference in terms of his/her receptivity (or defensiveness) to your request.

E – Explain – ‘Cranky’ bosses really don’t like surprises, so be clear about what you want to meet about. Asking for approval to attend a professional development opportunity (or to hire a coach!) is a very different type of conversation than wanting to refute a poor performance review or substandard raise. Give to boss time to adequately prepare for the conversation by letting him/her know what it is you want to talk about, before you jump right in and start talking about it.

E – Engage – Okay, now it’s time for the meeting itself. Again, match (tempo, style, language, etc.) and quickly explain what you want to talk about. Remember, though, the point of meeting is not to explain – it’s to engage in a discussion so that a decision can be made, or an agreement reached as to next steps. So:
  • DON’T push the boss into a corner.
  • DON’T be inflexible in acceptable outcomes.
  • DON’T get emotionally hooked.
  • DON’T over-reach.

And

  • DO be tolerant.
  • DO be open to counter-intuitive ideas … negotiate, if need be.
  • DO stay focused.
  • DO keep breathing.
  • DO remain respectful at all times.

T – Thank – Regardless of outcome, express gratitude for being able to even have the meeting. You may not always get what you want, but that’s okay. The Bigger Goal, after all, is to facilitate your ability to have these types of conversations in the future, not just for today. Before you leave, reiterate any Next Steps that you and your boss have agreed to. Then work these items as you would those of a major project or deliverable. Because in very real terms, it is.

And what if your boss doesn’t want to meet or keeps canceling? Above all else, keep your cool. Bosses are busy people. But, when appropriate, find a moment and say: “I know you’re crazy-busy these days, boss, but this is an important conversation for us to have together. So how do you recommend we make it happen?” Again, no guarantees you’ll get the meet, but this approach will surely increase its probability.

Point Last: What to do before you even ask for a ‘meet’:

Good – Do your homework. Be sure that whatever you’re asking for is: (a) reasonable; and (b) non-precedent setting, so it doesn’t set off a chain of downstream implications.

Better – Think things through from the boss’ perspective. Understand the risks and potential unintended consequences of giving you approval. Thoroughly consider what doing so would mean to others. Assess how helping you would also help your boss (and the opposite).

Best – Do really, REALLY, good work on a day in/day out basis. Provide the boss with value-added regularly. Show, through your ongoing actions, that you truly are worthy of the boss’ trust and regard. Build and nurture a solid relationship with your boss before you need or want anything.

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Notable Quotables: Great Things I Didn't Say (First)

  • "The person who knows how will always have a job. The person who knows why will always be his boss." - Diane Ravitch
  • "Only the mediocre are always at their best." - Jean Giraudoux
  • "Difficulties are meant to rouse, not discourage. The human spirit is to grow strong by conflict." - William Ellery Channing
  • "Respect a man, he will do the more." - James Howell
  • "Pick battles big enough to matter, small enough to win." - Jonathan Kozol
  • "Don't just think better, think different." - Harry Beckwith

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GottaGettaCoach! News from 4qtr2007

  • Perri Capel, columnist for The Wall Street Journal quotes Barry Zweibel in a 12/4/2007 piece titled, "When a Boss Is Unreceptive To New Views" published in both the on-line and print editions of the paper. An expanded version of the article was also published by WSJ CarrerJournal under the title of "How Can I Defuse Tensions With a Difficult Manager?".
  • Barry Zweibel was invited to be coach and facilitator as part of a two-day November team-building retreat for employees of Hill-Rom Company, Inc., as a follow-up to a series of team-member interviews completed in October.
  • Barry Zweibel attended (and volunteered at) the 12th annual International Coach Federation conference in Long Beach, California, as did about 1,500 other coaches from 36 different countries, in total.
  • Sally J. Zepeda, Ph.D., professor and graduate coordinator at the University of Georgia, requested permission to include excerpts of written materials by Barry Zweibel in two books that will be published in the very near future - one on Professional Development and one on Coaching - by Eye on Education (Larchmont, NY).

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GottaGettaBLOG! Highlights from 4qtr2007

I've been using GottaGettaBlog! as a vehicle to capture news, notes, and musings about coaching, mentoring, and getting more from YOUR Untapped Potential – along with whatever other I happen to find amusing and/or thought-provoking – since June of 2003.

With the start of the New Year, though, GottaGettaBlog! has moved to a new location: http://www.ggci-blog.com/. Don’t worry, though, the 400+ posts already made are now permanently archived at http://www.ggci.com/blog/ under the heading of GottaGettaBlog! 2003-2007 and will remain accessible there, or through the GGCI search engine (www.ggci.com/search) along with newer blog posts, and newsletters, past and present.

Meanwhile, highlighted blog postings from last quarter are, as per usual, listed below – just follow the links:

from October 2007

from November 2007

from December 2007

As always, your on-line comments at GottaGettaBlog! and GottaGettaBlog! 2003-2007 are both welcomed and encouraged. To receive weekly digests of new GottaGettaBlog! postings, update your subscription here.

Thanks.